It’s our anniversary! It’s been 130 years since our very first banana delivery...
Chances are that as a baby, your first finger food was a banana – possibly given to you by your loving grandparents. And when you started school, your lunchbox had a banana in it (thanks mom and dad). Then when you moved into your own place, you discovered for yourself how useful bananas were as a snack or as a cooking ingredient – and how good they were for a workout! And before you knew it, you were watching your own baby wipe mashed banana into her hair… and the cycle began again.
For many generations Fyffes has been part of the family – working with communities in the tropics to bring bananas to Europe and more recently to North America. And as we mark the 130th anniversary of our first delivery of bananas, we would like to invite you to meet some of our family – the generations of people in our communities who help every day to grow and distribute Fyffes fruits.
It’s all about partnerships
From humble beginnings we have become a world class fresh produce business, but we never forget the value of long term, supportive relationships. We’ve been working with some of our farmers for 50 years – together setting new standards and constantly innovating and improving industry practices. While working alongside our partners – NGOs, local and established foundations – we aim to positively impact the lives of the people in our communities. It’s been quite a journey – sometimes a wild one, always a passionate one!
We hope that every time you enjoy a Fyffes fruit you can taste the difference – in flavor and quality – knowing we adhere to fair practices with respect to our people and our planet. Our efforts to set up the best possible partnerships across all levels of the supply chain, from workers on the farm in the tropics, to the truck drivers delivering our products to supermarkets around the world - have made Fyffes a leader in fair trade.
Supporting our communities
Empowering our growing communities is a core value at Fyffes. Our support and investment in the local communities where our products are grown is a key factor in our success and we work alongside local organizations to ensure these communities thrive. From large scale housing solutions and educational programs in Colombia, to a reforestation project in Costa Rica, or a plastic recycling initiative in Belize, the focus is on supporting local communities, protecting the environment and enriching people’s lives.
FYFFES & UNICEF
In other regions too there are communities in need of support. During the last 10 years we have launched several projects with UNICEF to protect children around the globe. Our initiative to combat the spread of malaria among orphaned and vulnerable children and pregnant women in Mozambique has saved the lives of over 11,400 children under the age of five and prevented over 200,000 cases of malaria.
In 2014 Fyffes partnered with UNICEF Ireland and committed to donate at least one million polio vaccines to help achieve the goal of eradicating polio by 2018. Bespoke Freddy Fyffes bags of bananas were available in Irish stores, where the purchase of 1 bag equaled 1 vaccination.
"Without the support from Fyffes in 2014, 1 million children would not have benefitted from polio vaccinations. This support has made a life changing difference to the children of Nigeria. Fyffes's support has left children happier and healthier and given them hope for the future. Thank you, Fyffes!"
Melissa Corkum, Polio Specialist, UNICEF Nigeria.
We know that what we do today and how we do it can have a lasting impact over time. We understand we need to care for the soil and the people living in the sourcing areas if we want to provide healthy, delicious tropical fruits for generations to come.
So while working with our growing partners in Central and South America, we focus on sustainable growing practices including water conservation methods and reforestation programs to protect the environment - because it matters to all of us.
So here’s to the next 130 years… of kids enjoying yummy banana treats, fresh pineapples and cold juicy melons on hot sunny days – from a brand created by people in partnership who go that little bit further for both people and planet.